Kieran Maguire: West Ham on course for £35m windfall with payment already secured
West Ham could rake in as much as £35million if they go all the way in the Europa League this season.
So says finance guru Kieran Maguire, speaking exclusively to Football Insider after the Irons got off to a winning start in Europe on 16 September.
David Moyes‘ side beat Dinamo Zagreb 2-0 away from home courtesy of strikes from Michail Antonio and Declan Rice.
It is the first time the Hammers have gone beyond the qualifying rounds in Europe in two decades.
West Ham earned approximately £500,000 for their win in the Croatian capital on Thursday evening, as per Maguire’s calculations.
And that is just the tip of the iceberg as far as potential European revenues go, reveals the spreadsheet expert.
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“The Champions League get 74 per cent of the overall Uefa money,” he told Football Insider correspondent Adam Williams.
“It used to be 78 per cent, so they have given up a bit. Then the Europa League get 17 per cent, and the Conference League gets nine per cent.
“West Ham will start off with about £3m and then get another £3m if they get six wins.
“So we are probably talking about £21m all things considered, £4m or so more than the Conference League.
“Then you’ve got your participation bonus. They are the 25th seed so they get an extra £850,000 on the back of that.
“So we are talking about £22m for winning it, plus of course the money they generate at the matchdays at home.
“You would expect them to be able to make about 1.5m-£2m per home game, so you can add another maybe £10m or £12m.”