By Paul Robinson

28th Sep, 2021 | 12:00pm

New West Ham investors told to pull the trigger after Sullivan's £150m admission - pundit

Now is the perfect time for potential new investors to buy into West Ham.

So says ex-Tottenham goalkeeper Paul Robinson, speaking exclusively to Football Insider about recent developments at the London Stadium.

PAI Capital has effectively ended its Irons takeover bid, as per the Evening Standard on 24 September.

The investment firm claims David Sullivan rejected a second approach to buy the club earlier this month, though Sullivan denies any such bid.

In an interview with Hammers News on 27 September, Sullivan claimed that he would be open to new investment in the club.

“Covid cost West Ham United £70million and the club is £150m in debt and we’d welcome new investors to reduce this debt,” the billionaire admitted.

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And Robinson insists that now is the opportune moment for investors to buy into high-flying West Ham.

He told Football Insider‘s Dylan Childs: “If there was ever a perfect time to invest in West Ham, it’s now.

“But what level do you invest? We don’t know the ins and outs of that club and the way it’s run.

“There is a lot of bad press about the work behind the scenes at West Ham.

“But the club is punching above its weight at the moment and has the potential to go further.

“You look at the stadium and the manager and with a bit more investment they can really push on.

“They have got some great results and they have only lost one this year. They are in a really good place.

“If you have the business background and the opportunity to invest in the club at the moment, you would do so now.

In other news, West Ham open talks to sign Juventus star.