West Ham United can expect a huge increase in broadcast revenue next year.
That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively after West Ham published their accounts for the 2019-20 financial year.
Turnover at £139.5million was down £51.2m on the previous year, as the club posted a £65.3m loss compared to a £27.2m deficit over the previous financial year.
Broadcast income fell by £44.9m owing to the postponement of nine league matches from the 2019-20 campaign.
On the pitch, the mood among West Ham fans is positive with the club flying high in 5th place in the Premier League table.
Maguire claims that there is plenty of reasons for optimism in the boardroom too, despite what might initially appear to be a set of worrying financial results.
“The reduction in broadcast revenue is going to bounce back for two reasons,” he told Football Insider correspondent Adam Williams.
“First of all, in 2019-20, they’ve got a 31 May year-end. They’d only played 32 games in that period so they lost out there.
“Because their next set of accounts is covering the 1 June 2020 to the 31 May 2021, they’ll actually have around 44 or 45 games taking place in that period.
“So I’d expect a substantial increase in terms of broadcast revenue. There is also the fact that you get quite a bit of additional income for every position higher up the table you are.
“If they finish 4th, 5th or 6th compared to where they were last season. If you multiply that for every position they finish higher, they could have a substantial improvement.
“If they do get into the Champions League next season, that’s a minimum of an extra £40m there as well.”
Overall turnover was down to £139.5m compared to £190.7m the previous annum.
The club has taken out a £120m loan with private lender MSD Holdings to cope with the losses.
In other news, West Ham are set to open talks on a blockbuster new deal.