Kieran Maguire: West Ham have just landed £4m+ windfall after 'phenomenal' development
West Ham have landed a £4million-plus windfall after securing qualification for the Europa League knockout rounds.
That is according to finance expert Kieran Maguire, speaking exclusively to Football Insider about the impact on the Hammers’ balance sheet.
West Ham made it six matches unbeaten with a 2-2 draw away to Belgian outfit Genk on 4 November.
The result wrapped up qualification from Group H for David Moyes‘ side, who have 10 points from their four games in Europe this season.
Top spot in the group is still to play for in their final two group stage matches.
Maguire explained that matchday income, prize money and sponsor bonuses could land the Irons in excess of £4m as they progress in Europe.
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“There are two elements here,” he told Football Insider correspondent Adam Williams.
“First, there are gate receipts. For all the criticism of Gold and Sullivan, ticket prices at the London Stadium are representative of the fanbase.
“Compared to Arsenal and Spurs, you can get some reasonably priced tickets there.
“They cant still get £2.5m for a home fixture if it’s against decent opposition. If it’s a relatively obscure team, you might be selling tickets for £15 or £20.
“In terms of Europa League prize money, it is very much the poor relation to the Champions League.
“You get about a quarter of the money, so that will be around £1m or £1.5m. They’re good value at that price because they’ve been phenomenal in Europe.
“There may also be additional bonuses from the sponsors because it has increased their profile as well, playing on the European stage.”
In other news, ex-manager thrilled by “billionaire” new West Ham development.