By Kieran Maguire

18th Jun, 2022 | 2:08pm

Kieran Maguire: Wolves ashamed as under-the-radar deal confirmed

Wolves have chosen not to widely publicise their new partnership with 12Bet because of the inevitable backlash from those who are critical of football’s relationship with the gambling industry.

That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the low-profile roll-out of the sleeve sponsorship deal.

Wolves did not post about the deal to their social media channels or make a specific announcement on their official website.

The only reference to the new arrangement with the online bookmaker was a brief line in the home kit launch last Thursday (9 June).

A gambling sponsorship ban was included in a draft government white paper last month (20 May), as relayed by BBC Sport.

Maguire suggests that this might explain why Wolves were reluctant to shout about their new sponsor from the rooftops.

Subscribe to Football Insider TV now

“Clubs don’t necessarily want to poke the bear,” he told Football Insider’s Adam Williams.

“They are well aware that there is a lot of criticism of the relationship between football and the gambling industry. We see footballers who get into gambling problems and get into a lot of debt.

“There is little upside in boasting about signing up with another gambling sponsor when there is this sort of scrutiny around. Clubs are now signing these deals in sorrow rather than joy and then banking the cheque.”

The deal with 12Bet takes on from the 2021-22 partnership with Bitci.

Wolves also unveiled AstroPay as their new front-of-shirt sponsor ahead of the 2022-23 campaign.

In other news, Wolves rejected chance to sign new Liverpool superstar Darwin Nunez.