Maguire details Arsenal plan to squeeze profit from 'city lawyers' and 'hotshot bankers'
The commercial department at Arsenal are smart to appeal to the club’s metropolitan fanbase.
That is according to finance guru and new Football Insider columnist Kieran Maguire, speaking exclusively after Arsenal announced a collaboration with LA streetwear brand 424.
Arsenal’s current kit deal with Adidas is one of the most lucrative in world football, reported to be worth around £300million over five years.
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The club has released extensive ranges of urban attire and leisurewear alongside replica kits.
Maguire claims they have been clever to cultivate this aesthetic and that, while it won’t generate huge profits, it will provide a small boost to the balance sheets.
“It’s a case of every little helps when it comes to football,” he told Football Insider correspondent Adam Williams.
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“Remember, the average age of someone attending a football match is 42. So I’m not necessarily sure that demographic is the one that would be appropriate.
“Having said that, if you talk to people who work in the city of London, Arsenal is still very popular as a club in terms of city lawyers and hotshot bankers. They will love this sort of stuff.
“So they might be able to leverage on the back of that. But I don’t think it’s going to significantly move the dial.”
Arsenal-424 products go on sale on Tuesday.
On the pitch, Mikel Arteta’s side recorded a 2-1 victory over North London rivals Tottenham on Sunday and are 10th in the league with 10 games to go.