Arsenal's stadium windfall revealed as 'landmark' Emirates deal announced

Arsenal are set to earn as much as £140million across the next seven years just from the Emirates Stadium's naming rights.

That is according to former Manchester City financial adviser Stefan Borson, who exclusively told Football Insider that finding a replacement for Emirates would be extremely difficult in today's market.

The Gunners announced a "landmark" new deal with the global airline company on Thursday, 6 August, extending their partnership, which started in 2006, until 2033.

Emirates have been the club's front-of-shirt, training kit and stadium sponsor over the last two decades, with that now set to continue.

Borson has already expressed the importance of the deal, and has now revealed just how financially beneficial it is likely to be for the North London outfit.

While other Premier League clubs are struggling to strike deals, Arsenal are way ahead of the curve, extending what is already the Premier League's longest-running front-of-shirt partnership.

Emirates would be 'really hard' to replace

Speaking exclusively to Football Insider, Borson estimated that Arsenal would lose £20m-a-year without a stadium sponsor. Thankfully, that isn't an issue.

"If Emirates say, 'Well, look, we're quitting on the stadium sponsorship and it's going to be called the Arsenal Stadium again', they lose something like £20million-a-year if that happened.

"And how easy would it be to find a replacement for the Emirates? I think really hard. People are not going to start calling it by its new name that easily.

"And maybe they [a new sponsor] will pay the equivalent of £20m in 10 years time, but they're certainly not going to pay it for the next 10 years while they build up the brand equity in the new stadium sponsor.

"So the continuation of it is worth £20m-a-year. It's important."

Mikel Arteta already splashing the cash in North London

Arsenal have been relatively quiet in the transfer window up until now, signing Illan Meslier and Christos Tzolis for a combined £34m.

However, Bruno Guimaraes has now arrived through the doors in North London, reportedly being signed from Newcastle United for £75m.

It's the biggest fee that the Gunners have spent since Declan Rice's move from West Ham United in 2023, with Arteta's creating a force to be reckoned with in midfield.

Arsenal will be hoping to make it back-to-back Premier League titles, with the Champions League trophy just out of their reach during a successful 2025-26 campaign.