Finance guru: New plot could see Aston Villa stars head overseas
There will be little to no commercial benefit if Aston Villa embark on a “strange” overseas tour in winter this year.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about Villa’s plans for when the World Cup in Qatar is ongoing.
Per the Daily Mail last Sunday (8 May), top-flight sides are plotting a “second pre-season” and could take players not competing in the tournament abroad for the duration.
Villa will take on Leeds United, Man United and Brisbane Roar in what is likely to be a lucrative tour of Australia in July.
Owners Wes Edens and Nassef Sawiris also have plans to push the Villa brand in America.
But Plumley insists that the merits of a winter excursion overseas would be limited to the sporting department.
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“Unless this is just performance-related, I don’t think there is a lot in this from a commercial point of view,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.
“Everyone is going to be watching the World Cup. How much scope is there going to be for commercial opportunities?
“You might be able to sell some tickets but it is going to be small change in comparison to what clubs like Aston Villa earn day-to-day.
“It would be a strange one, in any case I think it should be more performance-based with regards to fitness etcetera.”
Villa’s last three overseas pre-season trips have taken them to Germany.
Steven Gerrard’s side face Burnley and Man City in their final games before the summer break.