By Kieran Maguire

11th Jul, 2021 | 4:00pm

Kieran Maguire hails 'ridiculously' generous Edens as Aston Villa owner seals mega-money deal

The owners at Aston Villa are “ridiculously benevolent” and will continue to back the club until they achieve their European ambitions.

That is according to finance boffin and Football Insider columnist Kieran Maguire, speaking exclusively about Wes Edens’ latest mega-money business venture.

The 59-year-old recently joined forces with other billionaires in an investment group to table a £6.3billion takeover bid for supermarket chain Morrisons.

As per the BBC on 3rd July, the bid has been accepted and the group are set to be handed control imminently.

Edens has co-owned Aston Villa alongside Nassef Sawiris since taking over from Tony Xia and writing off the clubs debts in 2018.

And the continued success of their pair’s outside investments bodes well for spending at Villa Park, so says Maguire.

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“The owners have been ridiculously benevolent at Aston Villa,” he told Football Insider correspondent Adam Williams.

“There is always a risk when a club is reliant on an individual club owner.

“But if you take a look at Edens and Sawiris, what they’ve been really smart at doing is spreading their own risk across a variety of industries. So even if one takes a hit, the others will keep ticking over.

“So yes, Wes Edens’ private wealth is essential to the growth of Villa and its ambitions to challenge the big six.

“Given the extent of the spending to date, I’d imagine this will continue into the future.”

In other news, Alan Hutton predicts barely-seen Aston Villa defender may oust one of last season’s stars from first XI.