West Brom have been let down by the performances of Matheus Pereira this season, according to Kevin Campbell.

The former Albion striker, speaking exclusively to Football Insider, claimed the club expected the 24-year-old to have “one hell of a season” after he “took the Championship by storm” last year.

Pereira lost possession 17 times in the goalless draw with Newcastle on Sunday, and was successful with just one of his eight crosses. (Wyscout)

The attacking midfielder was signed permanently for a fee of £9million last summer, after a phenomenal loan spell at The Hawthorns in 2019-20.

He contributed eight goals and 20 assists in 42 appearances, as Slaven Bilic’s side gained automatic promotion.

When asked for his assessment of Pereira’s form, Campbell told Football Insider correspondent Dylan Childs:

Subscribe to Football Insider TV now

“I think the football club expected Pereira to have a hell of a season because he took the Championship by storm. They thought they had a match-winner in him because he can score and create goals.

“Let’s be honest though, he has been pretty disappointing. You need your better players to step up, especially at the top end of the pitch and we haven’t seen him do that.

“There has been flashes here and there but the Premier League is different from Championship, it is where you earn you name. He has not stepped up.

“I really like Mbaye Diagne up front but he does not get enough service. He is battling the whole back four but he does not get any service – that is the problem. If you are going to get him in you have to provide for him.”  

In other news, a top pundit claims West Brom can sign 98 per cent pass accuracy Yokuslu if they meet this condition.