Kieran Maguire: Celtic building a 'monopoly' as new two-year deal agreed
Celtic are allowing William Hill to build a “monopoly” at Parkhead after handing over the in-stadium gambling rights to the company.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the Hoops’ latest commercial deal.
As relayed by Inside World Football on Wednesday (2 November), Celtic have announced William Hill as their new in-stadium betting partner.
The British firm will have exclusive rights to operate gambling facilities within Celtic Park for the next two years under the terms of the deal.
The pair have historic links and were previously partnered together between 2000 and 2010.
Gambling sponsorship is under threat south of the border and English clubs may soon be forced to end their association with firms like William Hill.
Click below for exclusive transfer news
But Maguire does not believe that there is any risk of that happening in Scotland any time soon.
“There appears to be little appetite from the Scottish government at present for a ban on gambling sponsorship,” he told Football Insider’s Adam Williams,
“Therefore, Celtic’s two-year deal with Wiliam Hill is effectively taking money to allow the company to have monopoly rights in the stadium. Celtic can benefit from that.
“It will be interesting to know whether they get a portion of wagers that are placed by fans within the ground or whether it’s a straight deal.
“We have seen that clubs in England have profited from similar arrangements, But either way, it’s a win-win for Celtic in terms of their commercial outlook.”
In other news, Celtic agree terms with Yuki Kobayashi as deal close.