Finance Guru: Lampard can do to Celtic revenues what Gerrard's done at Rangers - Exclusive
Frank Lampard could “certainly” have the same financial impact on Celtic as Steven Gerrard after he was a key factor in doubling the Rangers commercial revenues in just 12 months.
That is according to football finance guru and new Football Insider columnist Kieran Maguire, speaking exclusively as rumours swirl about the ex-Chelsea manager’s future.
Neil Lennon’s Parkhead job is in doubt amid a turbulent period on and off the pitch, with a major boardroom reshuffle touted after chief executive Peter Lawwell announced he would be retiring in the summer.
Lampard was dismissed as Chelsea manager on 25 January and he has been touted by fans and pundits as a possible replacement for under-pressure Lennon.
Any link at this stage is speculation, but Maguire believes that a Lampard appointment would raise the profile of the club sufficiently for Celtic to feel a significant financial impact.
He told Football Insider: “If you take a look at Rangers, when Steven Gerrard went there in 2018, their commercial revenue was just over £5million and that doubled to £10m in 12 months. So Steven Gerrard is a saleable asset.
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“If you’re a commercial partner, who do you want your product to be pictured next to? With no disrespect to Connor Goldson or any other player, Gerrard is probably the biggest person at Rangers.
“I think Lampard would certainly have a similar status at Celtic.”
Lampard took the reins at Stanford Bridge in July 2019 and has overseen 84 matches in that time.
Steven Gerrard meanwhile has been Rangers boss since June 2019 and has the chance to win his 100th match with the club tonight against St. Johnstone.