Celtic playing waiting game in plan to bank 'hard cash' amid Twitter reveal - Maguire
It will take a long time until Celtic reap the overseas commercial rewards of signing Japanese star Furuhashi Kyogo.
So says finance expert Kieran Maguire, speaking exclusively to Football Insider about the 26-year-old attacker who was signed on 17th July.
Celtic welcomed Kyogo to the club with a tweet written in Japanese and revealed that a Japanese Twitter account would be opened soon.
Kyogo, who signed a contract keeping him at the club until 2025, has represented his country six times.
Maguire cited Jadon Sancho, now of Man United, to explain why interest in overseas players doesn’t necessarily generate “hard cash”.
“A lot will depend on how he performs,” he told Football Insider correspondent Adam Williams.
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“Celtic isn’t the first place on the radar as far as Japanese fans are concerned.
“There is broad interest in the same way that there is broad interest in how English players have been getting on abroad.
“Jadon Sancho is the prime example. Has it made English fans go over to Dortmund just to watch Sancho? No.
“From Celtic’s point of view, it helps them expand the brand, which is something they are very keen to do. But it takes a long, long time for that to become hard cash.“
Furuhashi scored 16 goals in 22 matches for J1 League side Vissel Kobe in 2020-21
The Scottish Sun reported on 16th July tht the fee taking him to Celtic Park was worth £4.6million.