Finance guru tips Celtic to dodge ban amid 'massive' claim
There is unlikely to be a ban on gambling sponsorship in Scottish football any time soon – meaning Celtic can continue to profit from the industry.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the Hoops’ latest deal in the betting industry.
As relayed by Inside World Football on Wednesday (2 November), Celtic have announced William Hill as their new in-stadium betting partner.
The company, which is headquartered in London, now has the exclusive rights to oerate gambling facilities within Parkhead.
The two-year deal marks a presumption of a partnership which ran from 2010 to 2020.
Gambling sponsorship is on the wane south of the border, with increasing numbers of clubs opting for what they perceive to be more ethical partners amid an effort to introduce a ban on betting adverts in football.
Click below for exclusive transfer news
But Plumley does not forecast that the Scottish authorities will outlaw the gambling industry’s involvement in the game any time soon.
“It’s a massive chunk of sponsorship in Scotland,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.
“I think a ban is unlikely to happen in the short to medium term. There doesn’t appear to be a real appetite for it at the government level.
“While that is the case, clubs will look to cash in while they can. This deal benefits Celtic as a way to generate some extra cash in this market, of course.
“It will be interesting in relation to this specific deal to see if punter stakes are linked to the amount that Celtic will make.
“We have seen that with England with iFollow and the gambling deals off the back of it. That is an interesting side narrative to this.“