Celtic are set to miss out on a “box office” appointment in Roy Keane.
That is according to finance expert and Football Insider columnist Kieran Maguire, speaking exclusively after this site broke news last Friday that Eddie Howe had reached a verbal agreement to become the next Celtic manager.
The 49-year-old has earned a reputation throughout his playing days and now punditry career as an outspoken character.
Maguire claims that Keane’s star power wouldn’t convert into money in the bank but that the 49-year-old would have had a unique appeal to Celtic fans.
He told Football Insider correspondent Adam Williams: “Roy Keane is certainly a presence but I don’t think that would turn into a commercial advantage like Gerrard has.
“But I do think he could have been a lightning rod for Celtic fans. He’s never dull. Can you imagine Roy Keane and Steven Gerrard in the manager’s dugout? We’re talking box office.
“I think Celtic fans would get behind him in a way that they didn’t with Neil Lennon. It took three years for Gerrard to win the league with Rangers whereas other managers wouldn’t have got that long because they didn’t have star quality.
“His record as a manager is modest, I think it’s fair to say. He certainly has a high profile and he’s a pundit that has a lot of exposure but he isn’t a particularly marketable manager.”
John Kennedy has taken interim charge of Celtic since Neil Lennon’s resignation in February.
He has saw Celtic deposed as Scottish Premiership champions in early March.