By Matt Farr

West Ham co-chairman David Gold has emphatically hit back at Jason Cundy following his criticism of the club’s transfer policy.

Cundy, who turned out for London rivals Chelsea and Tottenham, criticised West Ham for doing everything on the cheap in the transfer market, and urged Slaven Bilic to leave his post.

He said, as quoted by Twitter user @IronworkTours: “WH are doing everything on the cheap with transfers + loans, he [Bilic] should seriously think about walking before he is pushed.”

However, Gold was less than happy with Cundy’s attack on Bilic, and issued a brutal response on his own personal Twitter account on Saturday morning.

He said: “Cundy doesn’t know what he’s talking about, taking player on loan with a view to buy is a good way to do business. Lanzini worked Zaza didn’t.”

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Gold’s two examples provide fitting evidence of the mixed impacts West Ham’s loan signings have had at the club in recent years.

Lanzini was initially recruited by the London club on loan for the duration of last season, but did enough to impress Bilic into handing him a permanent deal last summer.

He has since scored 14 goals for the club from 61 appearances in all competitions.

Zaza, on the other hand, joined West Ham on loan at the start of the current campaign, but after failing to hit the back of the net in any of his 11 appearances, had his deal terminated.

He has since moved to Spanish outfit Valencia, again on loan from Juventus, where has scored twice in nine games.

Striker Jonathan Calleri was also brought in on loan to strengthen the club’s attacking options alongside Zaza, but has also struggled – but unlike the Italian, he did not have his deal terminated.

In other West Ham news, the Hammers are eyeing a bargain deal for this 66-time international with vast Premier League experience in the summer.

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