Kieran Maguire: Everton attracting 'huge interest' after 'massive' news from Turkey
It is no surprise to see that Everton are capitalising on the “huge interest” and growth of the male grooming industry.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the Toffees’ new commercial partnership with Vera Clinic.
The club announced on Thursday (22 September) that they had struck a deal with the Turkish hair transplant specialists.
The multi-year partnership will see Vera Clinic’s branding displayed at Goodison Park and across the club’s digital channels.
Everton are the latest Premier League side to sign up with a sponsor in this industry after Newcastle United’s deal with Dr Cinik earlier this month.
Maguire explained the boom in popularity of this type of sponsorship arrangement.
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“The male grooming market has shown considerable growth in recent years,” he told Football Insider’s Adam Williams.
“It is, therefore, no surprise that Everton have signed a sponsorship deal with a hair transplant clinic.
“Men want to look as good as they can. We have seen brands like Manscaped make massive inroads.
“Given the huge interest and expanded relationship with the grooming industry, you can see why Everton have chosen to go in this direction.”
Everton are in search of new commercial partners following the enforced withdrawal of benefactor Alisher Usmanov following Government sanctions in March.
They have appointed consulting firm Elevate Sports to oversee the hunt for a naming rights partner for their new Bramley Moore Dock stadium, which is due to open its doors ahead of 2024-25.