Kieran Maguire: Everton in line for 'huge' windfall as £218m deal in pipeline
Everton could be in for a big slice of a possible £218million windfall if they continue to perform well in the Premier League this season.
So says finance expert Kieran Maguire, speaking exclusively to Football Insider about the latest developments in the overseas TV rights market.
Bloomberg reported on 14 September that NBC expects to pay more than £218m when it renews its broadcast deal with the Premier League.
The current arrangement, which has been in place for several years and expires at the end of the season, is worth half that figure.
Everton were shackled by financial fair play constraints over the summer transfer window, and a significant TV money boost would be welcome.
Maguire details how the distribution of overseas broadcast revenue has shifted over the years and how Everton could profit from the NBC cash.
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He told Football Insider correspondent Adam Williams: “Everton and the other clubs were unlucky when the Premier moved to the new model.
“The current model of distribution of the money from international rights is partially based on where a club finishes in the league.
“This does incentivise clubs such as Everton because they now have the potential to go and get extra money.
“But originally, the international rights were split evenly between all the clubs in the league.
“But they will still benefit because they are a side you would expect to finish in the top half of the Premier League.
“Depending on where you finish, the rights can be a huge source of income.”