Everton owner Farhad Moshiri will be able to extract maximum value from Alisher Usmanov over a stadium naming rights deal.
That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively after the Daily Mail reported that Everton have a £200million naming rights deal lined up with Usmanov’s holding company USM.
USM paid Everton £30m in January for the option of becoming the chief sponsor of Everton’s planned Bramley Moore Dock Stadium, scheduled to open in 2024.
The Russian Oligarch’s company also has a naming rights deal in place for the club’s Finch Farm training ground reported to be worth in the region of £12m.
Maguire explained the shared backstory of Usmanov and Moshiri and how it may lead to Everton getting exceptional value for their stadium naming rights.
He told Football Insider correspondent Adam Williams: “It’s very good from Usmanov. Moshiri used to be his accountant. The two go back a long way and Moshiri sold his investment in Arsenal to Usmanov when he was trying to take over the club.
“It was the money from those Arsenal shares that he then used to buy Everton so there is a history trail between the two individuals. So £200m over 10 years is an exceptional deal.
“The Etihad deal with Manchester City was £350m over 10 years which looks high but that’s taking into consideration that City are in the Champions League every year. So £200m is a very good price for a club like Everton.”
He has insulated the club from enormous losses throughout his time at Goodison Park, including a £139.9m shortfall in their last set of accounts.