Kieran Maguire: Everton set for 'substantial' windfall amid £15m Man United reveal
Pre-season friendly tournaments are an effective money-spinning technique for Everton.
That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively after Everton announced on 2nd June that they will take part in the 2021 Florida Cup.
Arsenal, Inter Milan and legendary Colombian club Millonarios will also feature in the event held at Orlando’s Camping World Stadium.
Everton will have access to “world-class training facilities” as they contest the tournament between 25-28th July.
Maguire explains that Everton will likely receive a basic fee and a share of the gate receipts at the 65,000-capacity stadium.
He told Football Insider correspondent Adam Williams: “Quite often if clubs are going for overseas tournaments, they will get a fee from a promoter just for turning up.
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“They will get a share of the gate receipts. Man United were making around £15million per year just through pre-season tour fees.
“It can be substantial, though I don’t think Everton will be getting quite the same amount as the likes of Man United.
“But given the James Rodriguez link, having a South American club in the competition is a good way of getting the Everton name out there.
“Clubs are very keen to extend their global brand so they will be trying to leverage on the back of that.”
It is a case of every little helps for Everton as they look to offset their massive losses from the 2020 financial year.
The club posted a £139.9m shortfall and Maguire told this site on 10th June that they may be forced into player sales this summer.