Everton fans 'may lose their heads' as Friedkin Group plan revealed - finance guru
Everton supporters must be prepared for slow and steady improvements despite new owners at the Hill Dickinson Stadium.
That is according to former Manchester City financial adviser Stefan Borson, who exclusively told Football Insider that fans need to be "careful" about wanting immediate upgrades.
Everton faithful were left disappointed after a run of seven games without a win at the end of 2025-26 saw David Moyes' side miss out on European football.
Despite The Friedkins being far more favourable than previous owner Farhad Moshiri, some are still not happy with what they've seen on Merseyside.
Recent transfers have certainly done wonders to keep fans happy, with Tyrique George brought back permanently and Hayden Hackney signed for £25million.
But warnings have already been sent out to those at the Hill Dickinson Stadium, with many pushing too hard for the Friedkins to invest further.
Everton fans must 'be careful what they wish for'
Speaking exclusively to Football Insider, Borson discussed the potential problems around an attempted rapid rise to the top for the Toffees.
"It's all positive for them, but it's the speed that I think is going to probably frustrate people around the club," he explained.
"And there's going to be increasing pressure to go quicker, particularly from the fans. And that can be one of these where, just be careful what you wish for.
"That might be better off just slowing down the pace and just incrementally building back up. But it's very hard to do.
"A lot of people lose their heads in that process. That's one of the key challenges they've got."
Could Everton owners be searching for a new manager?
Not everything is rainbows and daisies for the Merseyside outfit, with an increasing number of reports emerging about Moyes' future.
With the Scotland job now available after Steve Clarke stepped down, the 63-year-old has been tipped to swap the Toffees for the Tartan Army.
Former Everton boss Roberto Martinez currently leads the race, according to most major bookmakers, but Moyes has not been ruled out at all.
Keith Wyness told Football Insider that the Scotland job remains in the future for Moyes, but still, that could represent a problem for the Friedkins.