By Darren Bent

26th Jan, 2021 | 4:00pm

Exclusive: Bent reveals two key factors in West Brom luring last-gasp signings

West Brom will have to lure players with the promise of financial bonuses and contract clauses to seal last-gasp signings.

That is according to former Sunderland and England striker Darren Bent who, speaking exclusively to Football Insider, suggested the Baggies would struggle to convince players to join as a result of sitting 19th in the Premier League table.

As revealed by Sam Allardyce at his press conference, as quoted by the Birmingham Mail, West Brom are looking at loans, with a possibility to buy, and taking advantage of cash-strapped clubs in the final week of the transfer window.

The Baggies boss also admitted he was reluctant to let players go without replacements in place, despite the possibility of boosting transfer funds and freeing up wages by selling.

Bent believes players will be reluctant to commit to signing for West Brom without the promise of bonuses for survival and contract clauses protecting their wages in case of relegation.

Asked if their league standing made a difference to their transfer plans, Bent told Football Insider: I think it’ll make a difference but then that’s where obviously now West Brom have got to be quite clever.

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“It’s probably cost them a little bit more than they’d like but what they’re going to have to do is they’ve got to go to players and say: ‘Listen we want you to come in and sign for us. Although we’re in a relegation battle, if you can help get us out of it, there could be maybe some kind of bonus at the end of it, but if not, if you can’t get us out of it, then your wages won’t go down if we get relegated.’

“That’s the only way they’re going to get players to come – you can’t get me to sign there for three months and then chop my wages in half because we were relegated when you’re in a relegation battle anyway.

“There will have to be a no-relegation clause in it and hopefully, if you can get some of these players in, if the worst does come to the worst and you do get relegated, then you’ve got an outstanding chance of coming straight back up because you’ve already signed these very, very good players.” 

In other news, a finance expert has dropped a big West Brom takeover reveal.