West Ham ave pulled out of the race to sign Bournemouth forward Josh King this month, Football Insider can exclusively reveal.
The Hammers had targeted a fresh King swoop after bidding for him last summer, following the £20million sale of Sebastien Haller to Ajax last Friday.
A West Ham source has told Football Insider that the club have made up their minds not to move for King in the current window and have turned their attention to alternative targets.
It is believed that the Norway international, who turns 29 this week, does not fit the bill for manager David Moyes.
He is instead pursuing alternative targets as he looks to bring in a striker before the 1 February transfer cut-off.
The identity of that player will not be Lyon’s Moussa Dembele despite strong interest from the London club.
As revealed by Football Insider on Saturday morning, the former Celtic sensation has made it clear that he does not want a move to the London Stadium amid growing speculation he may join Athletic Madrid.
King had appeared a realistic option and was one of the many forwards on West Ham’s target list earlier this month.
The Hammers tabled a number of bids last summer that were rejected by Bournemouth.
King has made little impact at Bournemouth this season, failing to score in eight Championship games, but is a proven top-flight scorer.
He is out of contract at the second-tier outfit in the summer and will be available for a knockdown fee this month.