EXCLUSIVE By Wayne Veysey

West Ham’s hopes of securing a bumper naming rights deal for the London Stadium have been put on hold until the end of the season, Football Insider has learned.

The Hammers have been working with stadium’s landlords, the London Legacy Development Corporation (LLDC), to find a naming rights partner in time for next season.

A West Ham source has told Football Insider that initial plans to agree terms by Christmas have been scrapped and all parties are now working towards a deal by next May at the earliest.

The U-turn comes as the LLDC, who are working with tenants West Ham in talks to secure naming rights, prepare to entertain more offers as they search for a sponsor for the stadium.

Stadium owners E20 have so far failed to find a sponsor for the London Stadium, which was built for the London 2012 Olympic and Paralympic Games and is funded by the taxpayer.

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Naming rights is a potentially lucrative addition to West Ham’s revenue even though they do not own the stadium they moved into three years ago.

LLDC will keep the first £4million of any naming rights deal for the stadium over a 20-year period and anything over that will be split 50-50 with West Ham.

Telecoms giants Vodafone pulled out of a £20million, six-year naming rights deal in May 2017, while Indian conglomerate Mahindra had earlier shown interest.

In other West Ham news, it can be REVEALED that the club have been hit by a devastating player blow.