West Brom have reached an agreement with Sheffield United about a deal to sign striker Callum Robinson this week, Football Insider can reveal.
Manager Slaven Bilic is looking to strengthen his attacking options in the pursuit of promotion from the Championship.
A West Brom source has told Football Insider that the club have agreed terms with the Blades and are now hopeful of pushing through a loan transfer before Friday’s transfer cut-off.
United manager Chris Wilder is willing to let Robinson go as he looks to reshape his attack ahead of the second half of the campaign.
The Premier League outfit are keen on bringing in a new forward to replace Robinson, who is set to drop back down to the Championship.
He signed for United last summer in a £6million deal from Preston North End after they beat Norwich City to his signature.
But Robinson has struggled to make an impact at Bramall Lane, scoring just two goals from 19 matches after starting the season as the first-choice centre-forward.
He is a versatile forward who can play anywhere across the front line but is predominantly at left winger.
The nine-times Republic of Ireland international scored 13 goals from just 28 matches last season and has an excellent record in the Championship, with 130 games yielding 32 goals and 16 assists.
West Brom have failed to score more than once in a game in eight of their last 10 matches – a record that has seen the gap to third-placed Fulham cut to just four points.