By Wayne Veysey

11th Jul, 2018 | 8:29am

Exclusive: West Brom in hot pursuit of Leeds ace who was 17/18 success story

EXCLUSIVE By Pete O’Rourke

Leeds United attacker Kemar Roofe has emerged as a priority target for Championship rivals West Bromwich Albion and Sheffield United, Football Insider sources understands.

Roofe finished last season as Leeds’ top scorer with 14 goals in 30 starts after playing in several different roles in the side.

The 25-year-old played as a winger and was then used as a lone striker in several games as the club tried to find their best attacking formation.

Sources close to the situation have told Football Insider that a number of clubs have been monitoring Roofe’s situation and could test Leeds’ resolve to hang onto the skilful forward.

Relegated West Brom, where Roofe started his career, are keeping tabs on the forward and are in hot pursuit as they look to build a squad capable of challenging for promotion next season.

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Sheffield United are also admirers of Roofe as Blades boss Chris Wilder aims to improve his attacking options at Bramall Lane. Both clubs are lining up bids.

Roofe joined Leeds from Oxford United in the summer of 2016 after scoring 26 goals for the Us and being named League Two Player of the Year.

Roofe still has two years to run on his contract at Elland Road and it remains to be seen how things will develop before the end of this summer.

In other Leeds United news, the club are working on a deal to sign the most creative player in English football in what would be a sensational transfer.