West Brom have made an approach to sign Chelsea striker Michy Batshuayi as they look to reinforce their attack ahead of the new season, Football Insider can reveal.

The Belgium international, 26, is among the centre-forwards on the radar of the Baggies’ recruitment team as they prepare for their Premier League return.

A recruitment source has told Football Insider that West Brom have contacted Chelsea to ask about potentially signing Batshuayi on a season-long loan.

Michy Batshuayi

The front man is well down the pecking order at Stamford Bridge and Chelsea are happy to let him move on this summer.

The Londoners’ preference is for Batshuayi to leave on a permanent deal but they may also listen to loan offers.

Chelsea valued the Belgian at £50million two years ago when he was the subject of strong interest from rival clubs including West Ham.

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A deal could not be agreed and the striker eventually joined Valencia on loan, which was sandwiched between temporary moves to Borussia Dortmund and latterly Crystal Palace.

Chelsea would now sell the front man for less than £25m after he entered the final year of his contract.

Batshuayi spent last season at his parent club but started only one match in the Premier League and Champions League, the two principal competitions.

Nevertheless, he maintained his impressive career scoring rate by netting eight times in 25 matches at an average of a goal every 93 minutes.

Batshuayi, who has banged in 16 goals in 29 Belgium appearances, has scored 25 goals from 77 games in his stop-start Chelsea career.

He has also scored prolifically on loan at Palace, Valencia and Dortmund as well as at former clubs Marseille and Standard Liege.

In other news, West Brom director of football Luke Dowling has opened talks over a blockbuster new signing with club CEO of rivals.