West Brom manager Slaven Bilic

West Brom have set their sights on a summer move for in-demand Peterborough striker Ivan Toney, Football Insider can reveal.

The Championship high flyers have been alerted after the League One club’s recruitment chief Barry Fry admitted the 24-year-old is “definitely for sale”.

Fry also warned that it will cost £15million to prise the goal machine from his club and revealed agents had told him of interest from Scottish giants Celtic and Rangers.

A West Brom source has told Football Insider the club are plotting a move for Toney regardless of whether they get promoted.

Slaven Bilic is keen to add to a centre-forward roster who’s top league scorer this season has been 31-year-old Hal Robson-Kanu with 10 goals.

Toney has developed into one of the most feared marksmen outside of the Premier League.

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In the League One campaign that was curtailed earlier this week to destroy Peterborough’s promotion hopes, the front man scored 24 goals, nine more than his closest rival.

Toney also netted 23 goals in all competitions for Peterborough last season and has now scored 49 times in 94 matches for the club as well as provided 15 assists.

He attracted interest from Middlesbrough in the January window, while Football Insider revealed last summer that Charlton Athletic had a £4million bid for him rejected.

He joined Newcastle United from Northampton Town in 2015 but only made four appearances for the club before his move to Peterborough in the summer of 2018.

Toney spent the majority of his time on loan learning his trade at Barnsley, Shrewsbury Town, Scunthorpe United and Wigan Athletic.

In other West Brom news, the club’s fires have been stoked by extraordinary Leeds United claim as Bruce lets rip.