Insider: Tottenham missed out on a fortune after HSBC deal collapsed
Tottenham missed out on making millions of pounds as their stadium lay empty during the pandemic.
That is according to Spurs insider John Wenham, who regularly breaks news about the club on his Lilywhite Rose social media channels.
Daniel Levy is yet to agree a naming rights deal over the Tottenham Hotspur Stadium.
Several companies have been reportedly involved in negotiations since the venue opened up in 2019.
The multi-purpose stadium can host concerts as well as NFL games and boxing matches, making the naming rights a very valuable asset.
Wenham has lifted the lid on the club’s approach to securing naming rights and admits talks about a potential deal fell through just before the pandemic hit.
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“Tottenham are waiting to tie up a couple of other deals,” Wenham told Football Insider correspondent Ben Wild.
“When agreeing these deals, you don’t want to limit to pool of potential investors.
“For example, they waited the longest of any Premier League club to agree a sleeve sponsor.
“That’s with Cinch, who sell cars. That is because they think another car company isn’t likely to be bidding for the stadium naming rights, so they aren’t limiting themselves.
“That market is free. It’s about picking the right deal for the right price.
“I know Tottenham were previously in discussions with HSBC, that fell through for whatever reason.
“That was right before the pandemic. In hindsight, would Tottenham have taken that deal? Who wouldn’t?
“We could have been earning millions for two years even while the stadium was shut.”