Kieran Maguire: Liverpool in line for 'huge' £40m-a-year cash bonanza after BBC update
Liverpool could rake in an extra £40million of revenue per season as a result of increasing the capacity of Anfield to 61,000.
That is according to football finance guru Kieran Maguire, speaking exclusively to Football Insider after Liverpool revealed they were now set to move forward with plans to add 7,000 seats to the Anfield Road stand.
The BBC reported earlier this week (September 22) the expansion is set to be completed in time for the 2023-24 season and the building will continue while games are played.
Maguire revealed the increased number of hospitality tickets will play a key role in increasing revenues.
“It’s a classic case of build it and they will come,” he told Football Insider‘s Adam Williams.
“As far as Liverpool are concerned, they’ve got a huge waiting list for season tickets and matchday tickets and that’s why they use the membership scheme.
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“Liverpool have a very smart business model from their perspective as only half of the tickets go to season ticket holders.
“If you look at West Ham, I think they’ve got 54,000 season ticket holders. Liverpool have 27,000. The reason for that is two-fold. A, the price-per-unit at which you sell matchday tickets is far higher than a season ticket divided by 19. B, if you are going to Anfield as a day fan you are far more likely to have marginal spends in terms of merchandise – you’re going to pile into the mega-store.
“Clubs look at it as what is the take per fan per match? Season ticket holders might buy a shirt once a season but they don’t go to the store every week. The more transient fan base, and that’s not disrespecting them because they’re still as dedicated to Liverpool, are going to spend so you’ve got an awful lot of money.
“Another reason why I think this could reach £40million per season is because there will be a significant amount of hospitality tickets sold as a result of the expansion.
“At present Liverpool are having to hold some hospitality events on matchday at places like Aintree where they have legends there and then they bus the people in.”