Kieran Maguire: Newcastle could land £20m-a-year after confirmed news
Newcastle United are likely to see their matchday revenue increase by £20million-a-year as a result of new ownership.
That is according to football finance expert Kieran Maguire, speaking exclusively to Football Insider about the sell-out crowds expected at St. James’ Park from now on.
The Magpies confirmed tickets were sold out against Tottenham on Sunday as the post-takeover era began with a 3-2 loss.
It is widely reported that Newcastle’s average attendance last season was 48,366 – almost 4,000 less than capacity.
Maguire suggested the new owners may even look to expand St. James’ Park in the future.
“Of course, attendances will go up,” he told Football Insider‘s Dylan Childs.
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“They will be selling out every ticket now, that is a given.
“Matchday attendance doesn’t make a huge movement on the dial though.
“If they could add an extra tier they would probably do so.
“When you go back to when Mike Ashley came into Newcastle, matchday revenue was £34million and in 2019 it was down to £25million. There is scope to increase it.
“Spurs will make around £120million, Liverpool are at £80million and Chelsea are down at £40-50million. These are not huge sums. We are talking about a £10-20million increase at Newcastle but I can’t see anything beyond that.
“How many blue chip companies are located in the north east? It is not a place where football tourists come.
“I teach in Liverpool and once a fortnight you cannot get a hotel on a Friday or Saturday night because half of Ireland and Scandinavia turn up. They are willing to pay the premium prices.
“Newcastle don’t have that global fan base who are willing to pay premium prices for hospitality packages. More money can be made but they cannot name their own price which some other clubs have.”