Liverpool earned £217million in commercial revenue over the last financial year – and Jurgen Klopp’s star power has been instrumental in this success.
That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively after Liverpool released their end-of-year financial report.
Liverpool posted a £46m loss as overall turnover fell by £48m on the previous annum, from £533m to £490m.
Commercial income, however, rose by £29m despite the notable handicap of the pandemic.
Maguire hailed the figures as “very impressive” before highlighting the Liverpool boss’s significant influence on the club’s brand.
He told Football Insider correspondent Adam Williams: “They are very impressive figures, and they don’t even take into account deals sealed after the title-winning season.
“That means commercial revenue will grow again next year. Liverpool is a very attractive brand. It has the history and heritage from the Shankly and Paisley era.
“Jurgen Klopp is a big asset in terms of negotiating deals because he is a brand in his own right.
“On the back of that, the club has managed to leverage new sponsorship deals.
“If you are a commercial sponsor, you want your product next to the trophies he’s delivered. People will pay a premium for that.”
Football Insider understands that Klopp’s future at Anfield is not set in stone following the scrapped European Super League plot.