Kieran Maguire: Leeds are bulletproof in Government crackdown after £6m reveal
Leeds United do not need to worry about a ban on gambling advertising in football as they are attractive to a wide range of potential sponsors.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the potential Government-enforced crackdown.
A review of the 2005 Gambling Act is underway amid deep concerns over the impact of the betting industry on punters’ mental and financial welfare.
Per The Times last Saturday (8 January), top-flight clubs are set to plead with the authorities not to outlaw betting shirt sponsorship.
Leeds signed a multi-year front-of-shirt deal with online betting platform SBOTOP in August 2020.
Doctor Dan Plumley, a finance lecturer at Sheffield Hallam University, has told Football Insider that the deal is worth around £6million in total.
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Maguire ripped into the gambling industry but also reassured Leeds fans that another sponsor will fill the void if they are forced to abandon SBOTOP.
“Leeds will still be very attractive to potential sponsors,” he told Football Insider‘s Adam Williams.
“They are a one-city Premier League club, which works in their favour. Partners will be very aware of the viewing figures they generate.
“So ultimately I don’t perceive this as being an issue for them.
“Anyway, the Premier League seems to prioritise extra revenue over domestic violence, suicide, bankruptcy that the gambling company sadly proliferates.“
Leeds are one of nine Premier League clubs who have gambling firms as their front-of-shirt sponsor.
The West Yorkshire side raked in £27.2m in commercial revenue in the last recorded financial year.