By Richard Parks
Tottenham are eyeing a £400million naming rights deal after a Daniel Levy-led delegation jetted out to the United States for high level talks with potential investors, according to a club insider.
The Lilywhite Rose Twitter account, which is a reliable source for Spurs news and broke a number of transfer stories in the January window, has claimed that the club could secure a £20million-a-year deal with a naming rights partner spread over 20 years.
In an exchange with the Charles COYS Twitter account about what Tottenham can potentially agree, Lilywhite Rose also reported that chairman Levy “didn’t bring all the henchmen” out to the US for talks for the less lucrative sum of £15million-per-season, equivalent to £300million in total over 20 years.
There has been speculation in recent times that Levy has held talks with potential investors across the globe, including in the Middle East, about becoming Spurs’ naming rights partner.
Stadium naming rights is an increasingly significant revenue stream available to Premier League clubs as they look to follow the United States model.
Arsenal, Man City, Leicester, Stoke and Brighton have all granted stadium naming rights to their grounds in recent years, and more are expected to follow if the potential sums on offer are considerably higher than previously.
Duff & Phelps state in their study that Tottenham, who are scheduled to move to the newly built White Hart Lane for the start of the 2018-19 season, might generate £15.5million a year, fourth in the league behind only the two Manchester clubs and Chelsea.
Spurs need to secure a lucrative deal as the cost of their stadium has risen during the building process.
Tottenham have more than doubled the projected cost of their new stadium to £1billion, which will make it the most expensive in Europe.
Levy continues to talk with interested parties to help finance the record-breaking build, but the initial £400million cost has been hiked considerably.