(Credit: Manh Tung - Breaking Media/Imago)

Liverpool could blow Man United away as record-breaking sponsor deal edges closer

James holds a degree in Sports Journalism and Communications (MA) from the Real Madrid Graduate School. He has experience working for a number of local news outlets as well as the Sunday Mirror and Real Madrid TV. James is from Scunthorpe and has an affinity with Scunthorpe United, but is also a huge West Ham supporter and an expert on all things to do with the Hammers. He started working for Breaking Media in July 2023, initially writing on the Club Sites, where he specialised in West Ham content, before moving to Football Insider – where he is now an expert in football finance, speaking regularly with Stefan Borson and Keith Wyness to generate high-quality content in all things related to finance in the Premier League, Football League, and Scottish Premiership.

Published on:

16 Oct 2025, 10:30 am

Liverpool have enjoyed financial success in recent years as they continue to perform well on and off the pitch.

Liverpool generate the fourth-highest revenue in the Premier League after their turnover reached a club-record £614million in their latest published accounts for 2023-24.

Arne Slot led his side to the Premier League title last season, further strengthening the club’s financial position.

Finance expert Stefan Borson told Football Insider Liverpool will smash their club-record revenue again for 2024-25, with their turnover potentially surpassing the £700m mark.

Manchester City broke the Premier League’s revenue record in 2023-24 after their turnover reached £715m.

Liverpool manager Arne Slot clapping his hands

Arne Slot led Liverpool to the Premier League title last season (Credit: Imago)

Liverpool set for commercial boost after sponsor latest

Liverpool’s improved financial performance has been partly down to their recent commercial success, with the club agreeing various deals with new partners.

Liverpool generate the third-highest commercial revenue in the Premier League after their income in that department surged from £272m in 2022-23 to £308m for 2023-24.

The Reds’ front-of-shirt sponsorship deal with Standard Chartered makes up a significant portion of their commercial revenue.

Standard Chartered has appeared on Liverpool’s shirts since 2010, with their existing deal, which expires in the summer of 2027, worth around £50m a year.

Florian Wirtz in action for Liverpool against Athletic Bilbao in a pre-season friendly

Liverpool have been sponsored by Standard Chartered since 2010 (Credit: Imago)

The Sun reported on Tuesday (14 October) Liverpool could soon reach an agreement to extend their partnership with the London-headquartered bank.

It is understood the new deal could be worth up to £70m a year, marking a new Premier League record for front-of-shirt sponsorship.

Manchester United’s deal with Snapdragon and Manchester City’s agreement with Etihad Airways are both currently worth around £60m a year.

Liverpool to blow Man United away after £100m+ reveal

Elsewhere, Liverpool are reaping the rewards of their new kit manufacturer deal with Adidas.

Liverpool agreed a multi-year deal with Adidas in October 2024 after deciding to switch suppliers from Nike at the end of last season.

Under the terms of the Nike deal, the Reds earned a guaranteed £30m a year, plus 20 per cent royalty on net sales of club products.

Liverpool switched kit manufacturers from Nike to Adidas this season (Credit: Imago)

Borson told Football Insider Liverpool could bank more than £100m annually from their new deal with Adidas.

Manchester United’s deal with Adidas is worth £90m a year, while Arsenal’s agreement with the German kit supplier earns them around £75m.

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