By Dr Dan Plumley

12th Sep, 2022 | 6:00pm

Finance guru issues 'glitz and glamour' claim amid £3.8bn Liverpool takeover reveal

Some metrics continue to show that Man United are a more valuable club than Liverpool because of their “glitz and glamour” as an investment project.

That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the pair’s disaparate sporting performance in recent years and how that affects their respective values.

Liverpool have won six major trophies since United last got their hands on silverware in 2017.

But, according to Forbes‘ annual list of football’s most valuable clubs released last Friday (9 September), United are worth £3.9billion while Liverpool are worth £3.8bn.

The Red Devils’ value has increased by 10 per cent over the last two years, while the Merseysiders’ has risen by nine per cent.

Plumley assessed why United are growing faster than their rivals despite their poorer performance on the pitch.

Click below for exclusive transfer news

“It’s not simple, linked to the modelling,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.

“There are a lot of different systems that we use to value football clubs and Forbes’ is one of them. It’s always on the higher end of valuation scales, for me.

“If we look at the numbers that go into it, sporting performance is taken into account but only in the form of revenue generation. There are no real other sporting metrics other than the total revenue pot.

“Liverpool have closed the gap to United in recent years due to on-pitch success, but United have still been able to maintain a pretty good commercial profile.

“With the way the Glazers run the club and take out dividends, the numbers are always going to look okay from a financial perspective.

“That is the thing with the Forbes list, it’s more to do with the glitz and glamour in terms of which clubs you should be investing in rather than what is going on on the ground.

“I would argue that Liverpool are at least level pegging with United at the moment, if not a little higher in sporting performance terms.

“But the economics of the stadium comes into this as well because they have a higher capacity. So, it’s more to do with how the model and how they measure things.”

In other news, ex-Premier League referee clams Liverpool victims of injustice as “amazing” Virgil van Dijk footage emerges.