Liverpool news: Robinson verdict on FSG agreeing lucrative new deal - 'people want it outlawed'
Paul Robinson has suggested Liverpool should be allowed to agree a lucrative new shirt sponsorship deal in the cryptocurrency sector.
Speaking exclusively to Football Insider, the former Spurs and England goalkeeper compared cryptocurrency to the betting industry, which he claimed has been integral to football’s revenue growth.
Liverpool’s £40-million-a-year shirt sponsorship deal with Standard Chartered is set to expire in May 2023.
According to The Athletic‘s David Ornstein (25 April), discussions are ongoing between the two parties over extending their partnership.
However, the club is also said to be in talks with a crypto exchange firm and a blockchain platform as they look to maximise their commercial revenue.
When asked for his thoughts on a potential deal, Robinson told Football Insider: “People are saying cryptocurrencies are dangerous investments.
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“The same people don’t want betting sponsorship in football. They want it outlawed but where do you stop?
“We saw Formula One stop advertising cigarettes and alcohol which was correct in my opinion. But in the world that we live in you are always going to find people with an adverse opinion to whatever you put on your shirts.
“The revenue that will be brought in is more important for football and the clubs. Without the support of the betting industry the revenue in football would be nowhere near what it is now.
“We need to find a way to work harmoniously together. Do people really take that much notice of what is on a football shirt? I don’t think so.”