Liverpool set for revenue boost as 2 'big' changes on the horizon - Maguire

By Kieran Maguire

2nd May, 2022 | 10:00am

Kieran Maguire: Liverpool set for revenue hike as 'two' big changes in the pipeline

Liverpool are set to benefit from the enhanced revenues that two “big” changes to the Champions League will bring after 2024.

So says finance guru Kieran Maguire, speaking exclusively to Football Insider about plans to squeeze more cash from Uefa’s flagship competition.

The Champions League will swell from 32 to 36 teams from the 2024-25 season, with the total number of matches set to double.

And The Times reported last Wednesday (25 April) that two-legged semi-finals could now be scrapped.

It is understood that Uefa wants to host the semi-finals and final across one week in a designated host city.

This would be similar to the approach adopted for the final matches of the 2019-20 campaign when Covid restrictions limited teams’ ability to travel.

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And Maguire claims that Liverpool would reap the rewards from the greater income generated by the plan.

“We have to look at this in the context of the introduction of the expanded format in 2024,” he told Football Insider‘s Adam Williams.

“There is going to be an extra four games each taking place in the group stages. You then have one less game at the business end of the season.

“The semi-finals will attract even more attention than they do at present under this format.

“Uefa will be confident that, if this is going to be hosted in a particular city, a lot of people will pay a lot of money to host these matches.

“Also, if it takes place, is it going to take place in Europe? If this is allowed to take place in New York, Qatar or Riyadh, you’d have a global battle to host.

“The extra revenue would be more than big enough to replace the money you would lose from having one less match.”

Liverpool generated £487million in revenue last season.

Jurgen Klopp’s side face Villareal in the Champions League semi-final second leg tomorrow (3 May).

In other news, pundit suggests Liverpool “won’t be the last” as ‘controversial’ deal in the pipeline after journalist’s update.