Liverpool 'won't be the last' as 'controversial' deal in the pipeline - pundit

By Kevin Campbell

1st May, 2022 | 3:00pm

Liverpool 'won't be the last' as 'controversial' deal in the pipeline after journalist's update - pundit

Kevin Campbell is adamant Premier League clubs will soon have cryptocurrency shirt sponsors as Liverpool hold talks with potential new investors.

Speaking exclusively to Football Insider, the former Arsenal and Everton striker said “people better get used to” cryptocurrencies as “it is the way forward.”

Liverpool’s shirt sponsorship deal with Standard Chartered is set to expire in May 2023.

The current agreement sees the Reds land £40million-a-year.

According to The Athletic‘s David Ornstein (25 April), talks are ongoing between the two parties over extending their partnership.

However, the club is also said to be in “controversial” discussions with a crypto exchange firm and a blockchain platform as they look to maximise their commercial revenue to compete with Europe’s elite.

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When asked by Football Insider for his thoughts on the potential shirt sponsorship deal, Campbell said: “Crypto is the way forward and people better get used to it.

“They better get used to it. Everything is going digital whether people like it or not. Cryptocurrency is coming. It is all coming.

“I’m sure if Liverpool are the first to do this sort of deal, they won’t be the last. Other clubs will follow, 100 per cent. Money talks at the end of the day.”

Liverpool’s revenue dropped by £3million to £487million in the year ending May 2021.

Jurgen Klopp’s side are currently second in the Premier League and one point off of leaders Manchester City.

In other news, a pundit has claimed Salah has ‘made up his mind’ over new Liverpool deal after news.