Standard Chartered 'absolutely delighted' with £40m-a-yr Liverpool deal - Maguire
Liverpool and Standard Chartered are mutually delighted with their sponsorship arrangement.
That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively amid a negative advertising campaign aimed at Liverpool’s chief sponsor.
As per the Liverpool Echo on 2 June, activists have erected over 50 billboards and other advertisements around Liverpool to protest against the financial services company.
Standard Chartered’s deal with Liverpool is reported to be worth £40million-a-year and campaigners are protesting their involvement with the fossil fuel industry.
Speaking to the Guardian on 11 May, one activist said the “progressive, working-class” values of Liverpool were at odds with those of the financial colossus.
But Maguire claims that the pair’s relationship at a corporate level is unshakable.
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“There’s zero risk from Liverpool’s point of view,” he told Football Insider correspondent Adam Williams.
“Standard Chartered are absolutely delighted with the relationship that they have with the club because Liverpool have a huge fanbase in Asia.
“It’s a long-term deal that has been renegotiated once already, so I think both parties are quite happy.
“Compared to the fact that we’ve got eight clubs receiving money from front-of-shirt gambling sponsors in the Premier League, a financial services company is seen as being less dishonourable.
“The gambling industry pays over the odds. They are the biggest payers in town because they are effectively paying an unethical premium.”
Liverpool’s commercial income rose by £29m over the course of the last financial year, as per their last set of financial results.
Their overall turnover, however, fell from £533m to £490m.