By Kieran Maguire

15th Oct, 2021 | 12:00pm

Kieran Maguire: Newcastle revenue set to skyrocket as 'Middle East market' primed for Staveley 'leverage'

Newcastle United will make it a priority to catapult the club’s commercial revenue to the next level following the Saudi-backed takeover.

That is according to finance boffin and Football Insider columnist Kieran Maguire, speaking exclusively about how there is huge room for improvement in this key revenue stream.

Newcastle’s commercial revenue for the 2019-20 season was £29million, only £1m more than 2007, which was Mike Ashley’s first year as owner.

By way of comparison, Tottenham’s annual commercial revenue over the same period increased from £39m to £162m.

Asked about the steps he expects Newcastle to take under the new regime, Maguire told Football Insider:

“The focus will be on increasing commercial revenue. One of the legacies of Mike Ashley is that commercial revenue went up by one per cent since 2007 – the year he joined.

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When you compare that to the Premier League’s as a whole, which went up by 164 per cent, it’s says a lot.

It will certainly be an area that Amanda Staveley and her team target. There is clearly an opportunity for leverage there in regards to the Middle Eastern market.

Newcastle will now be an attractive proposition to commercial partners there.

I can see them doing pre-season tours there and so on. Companies will want their products photographed next to the players.”

According to the latest published accounts, Man United top the Premier League table for commercial revenue.

They raked in £279million for the 2019-20 season, ahead of Man City (£250m), Liverpool (£214m) and Chelsea (£170m).

In other news, Antonio Conte “is coming to Newcastle United” and backed to take over after Ryder update.