Finance guru issues 'exclusive' claim as Man City agree 'perfect' new deal
Man City are smart to sell off their training kit sponsorship rights on an “exclusive” basis.
That is the view of finance guru Doctor Dan Plumley, speaking exclusively to Football Insider about the merits of pluralising sponsorship income across a number of different partners.
City announced last Thursday (8 September) that online casino LeoVegas will be the club’s training kit sleeve sponsors for 2022-23.
The reigning Premier League champions signed a club-record front-of-shirt training kit deal with cryptocurrency firm OKX in July.
City have 38 official partners in total and generated £271.7million in commercial income in 2020-21, the last financial year on record.
Plumley saluted City for creating two sponsorship slots on their training kit and maximising their revenue.
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“I think it makes perfect business sense to do it this way,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.
“You are maximising the revenue you can get this way. Giving that kind of exclusivity to the partner means that you can squeeze more out of the price.
“If it is wrapped up in a bigger deal with that partner, you’re unlikely to get as much as you would if you go direct and give someone exclusivity there.
“So, from a business and a commercial point of view, it always makes sense to carve up your sponsorships as much as you can. It allows you to get the most out of those deals.”