Kieran Maguire issues 'critical' Man City business claim as 'legacy' on the line
Man City cannot go to the next level as a business without first winning the Champions League.
So says finance guru Kieran Maguire, speaking exclusively to Football Insider after City’s dramatic exit from Europe’s premier club competition.
Pep Guardiola’s side were minutes away from a second Champions League final in as many seasons at the Bernabeu on Wednesday (4 May).
But a last-gasp Rodryogo brace and a Karim Benzema extra-time penalty saw Real Madrid book their place to face Liverpool in Paris on 28 May.
City edged out Real in the 2022 Deloitte Football Money League, with their revenue of £570million the highest in world football.
Of that figure, £217.6m came from commercial income streams such as sponsors and merchandise sales.
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But Maguire claims that City will not be a sustainable commercial heavyweight until they secure their “legacy” in the Champions League.
“It’s critical for City,” he told Football Insider‘s Adam Williams.
“They are a fantastic football team but don’t have the global cache that winning the best club competition in the world brings.
“Without that, they will be seen from a commercial point of view as desirable but not essential.
“They aren’t in the same band as Bayern, Liverpool, Barcelona, Real Madrid at the moment.
“They want to create a legacy as a super successful club. In order to do that, they really do need to have the biggest prize in their armoury.”