Kieran Maguire exposes 'biggest myth in football' after Man United's Ronaldo reveal
Cristiano Ronaldo will not sell anywhere near enough shirts at Man United to put a dent in his transfer fee and wages.
So says finance expert Kieran Maguire, speaking exclusively to Football Insider about the Portuguese legend’s commercial impact at Old Trafford.
Sky Sports reported on 6 September that the 36-year-old smashed United’s daily shirt sales record in under four hours.
That news came after it was confirmed that he would wear his iconic number seven shirt upon his return to the Red Devils.
Ronaldo signed from Juventus in a £12.8million deal and, as per the Daily Mail on 29 August, will earn £385,000-a-week over his two-year contract.
But Maguire insists that, even with record-breaking sales, United will fail to recoup a sizeable portion of their outlay on the striker.
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“It makes a contribution to his wages, there’s no doubt about that,” he told Football Insider correspondent Adam Williams.
“But are you going to buy two United shirts this season if you already have one with Rashford or Ronaldo on the back?
“As we know, it’s the biggest myth in football that shirt sales are a big mover.
“Adidas paid a set fee regardless of the number of shirts sold, and then United get commission for sales.
“Will there be a bonus if United exceed X amount of shirts sold? Yes, there will. But those targets tend to be very high.
“Will there be an increase in sales? Yes. Will it be significant in terms of the cost of Ronaldo? Probably not.
“If they’re picking up about a fiver per shirt, it isn’t going to make a huge dent. It’s a populist myth.
“They’re more likely to recover substantial amounts through new commercial partners.”
In other news, pundit verdict on Man United selling Lingard amid ESPN reveal.