Kieran Maguire reveals Ronaldo role in astonishing £464m Man United update
Man United have had a hugely promising year in the balance sheets – and that is reflected in their soaring share price.
So says finance boffin Kieran Maguire, speaking exclusively to Football Insider about developments on the stock market.
The Red Devils’ value on the New York Stock Exchange has skyrocketed by £463.5million since the start of 2021.
They have signed a number of new sponsorship contracts in that time, most notably the £235m front-of-shirt TeamViewer deal.
The arrival of Cristiano Ronaldo from Juventus, who is a global brand in his own right, also saw investors flock to buy into the club.
And Maguire claims that United’s potential for growth has had a huge impact on their market value.
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He told Football Insider correspondent Adam Williams: “I think the market is taking the view that there is growth potential.
“There is also view held in some circles that football clubs on this side of the Atlantic are significantly undervalued.
“Man United have achieved what they set out to achieve, which is to qualify for the Champions League.
“They have got significant commercial and merchandise deals coming on the back of the Ronaldo brand. He has played a big part.
“When you value a football club, you look at future earnings. Ronaldo will boost the value for two years, but is he going to carry on past that?
“But I think they have leveraged on him, as well as the Team Viewer deal and the other deals that they have done.
“There are lots of positives from a financial point of view. That’s what the market does, it factors in future cash flows.”