Man City's new £2m deal could cause 'conflicts' behind the scenes - expert
Manchester City's new sponsorship deal with Trendyol may have prompted concerns from some of their more established partners.
That is according to former Everton chief executive Keith Wyness, speaking exclusively to Football Insider, who believes that the e-commerce company may inadvertently ruffle a few feathers within the club's other sponsorships.
Trendyol recently struck a deal with City to become their official online marketplace partner, having previously been an official partner of UEFA's Euro 2024 tournament.
Wyness believes that the new deal will be worth little more than around £2million, but also noted that it could create discontent behind the scenes.
The Scottish businessman warned that other companies may feel aggrieved about Trendyol getting access to the City brand for such an insignificant fee.
The club's new partnership has seen them branch out into a new market, but it could potentially create more issues than it solves.
Keith Wyness explains Trendyol partnership
Everton’s former chief Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – believes that City's deal with Trendyol is part of an effort for them to expand into more different marketplaces.
The former boardroom man believes that the club are making a conscious effort to branch out, in order to build their revenue from a wider pool of sponsors.
Speaking on Football Insider's Inside Track podcast, Wyness explained City's deal with Trendyol, and the negative impacts that it could potentially have.
"Let me explain how a CEO will look at this and how I would have looked at this in those days," he said.
"The trend several years ago was to expand regionally and into different product categories, to bring in as many sponsors as you could in the smaller new categories. And you were doing a good job in building your revenue by creating these micro marketplaces.
"City Football Group, because of their geographical expansion, they have a great chance to do this better than anyone else in terms of being able to offer multi-markets and geographical markets for sponsors like this and to slice them up regionally.
"The problem is though, that you're starting to give the whole Man City brand to businesses in their specific area of operation, but at low prices. We're talking about £1m or £2m.
"Suddenly your big sponsor could start thinking, hang on, I'm paying a pretty large amount for the use of the City brand.
"You've got to be careful as to how those conflicts get resolved because there's no doubt if I was the CEO of the brand that was one of the main sponsors at City, I'd be asking questions about why people are getting access to the whole benefits for a much lower price."
Tottenham questioned over Man City deal
Former Tottenham scout Bryan King told Football Insider on Tuesday that his former club should have tried to sign goalkeeper James Trafford from Man City this summer.
The England international had interest from a whole host of Premier League clubs, but ultimately opted to join Leeds United for the next stage of his career.
King was disappointed that the Lilywhites never made a move, and outlined that Trafford would have provided them with a stronger option than Antonin Kinsky.
Deals between City and Spurs have been common this summer, but King feels that they missed a trick with Trafford.