Manchester United have proved themselves the “most innovative in the Premier League” when it comes to securing overseas commercial agreements.
That is according to football finance expert and new Football Insider columnist Kieran Maguire, speaking as the annual Deloitte Football Money League report revealed that Europe’s top 20 richest clubs were set to lose £1.7billion by the end of the season as a result of the pandemic.
According to the document, United have seen the greatest year-on-year decline in terms of revenue — a staggering 19% downturn.
This is due in large part to their failure to qualify for the 2019-20 Champions League and the nonexistence of matchday income over the past nine months.
Amid these concerns, Maguire believes there has never been a more important time to capitalise on alternative revenue streams, and United are the masters of doing exactly that.
He told Football Insider: “What you can also find, and this is where Manchester United have been absolutely brilliant, is that you can have a mobile phone partner in Thailand and Indonesia and in Malaysia and in Japan.
“When you add them all up, that’s why Manchester United are generating £279million in commercial revenue, far above any other club.
“United are the most innovative in the Premier League with this sort of thing. They’ve got Manchester United theme parks opening in china. You’ve got to give them a lot of credit.”
As per their latest financial report, United have lost £70m in expected revenue as a result of the Covid-19 economic crisis.
However, those figures only take into account the financial year ending June 2020 and their next set of accounts will be a more accurate reflection of the true fiscal impact of the pandemic.