Kieran Maguire: Newcastle to emulate Man City as PiF make 'huge' move
Newcastle United owners PIF will look to emulate Man City’s major investment in the local community.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about PIF’s non-footballing ambitions on Tyneside.
As relayed by club media last Wednesday (30 March), the NUCASTLE centre situated in the heart of Newcastle has opened its doors to the public.
The Newcastle United Foundation hub, which cost £8million, has since hosted dozens of community and charity events.
City’s Abu Dhabi-based owners have invested millions in the area surrounding the club since their takeover in 2008.
And Maguire predicts there will be a “huge acceleration” in similar fashion in Newcastle following years of neglect from former owner Mike Ashley.
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“While Mike Ashley was never popular, one area he consistently failed to invest in was infrastructure,” he told Football Insider‘s Adam Williams.
“What we will see from PIF is very much a huge acceleration in terms of facilities, not just for players, but also the community.
“There will be more emphasis on what Newcastle can bring to the community. That is one thing that Man City have consistently done under their owners.
“I think we can expect to see more of this because it’s zero-cost from the point of view of financial fair play.
“It also improves the value of the brand because the new owners are seen to be making a commitment to social deprivation.
“One thing that is very noticeable is the dividend they generate in terms of social good.
“At clubs like Everton they can prove that for every £1 they give out, there is a £9 benefit to the local economy.
“You have educational benefits and social benefits as well as things like crime reduction.”
Opening night at the NUCASTLE centre was attended by manager Eddie Howe and club captain Jamal Lewis.
The Magpies are 15th in the Premier League, 10 points outside the bottom three.