Sources: Newcastle United are exploring new Financial Fair Play-busting plan

Newcastle United are actively exploring the possibility of launching an Arabic social media presence, sources have told Football Insider.

The commercial department wants to scale the club’s digital footprint in order to strengthen their hand when it comes to negotiating sponsorship deals.

The Saudi Public Investment Fund have near-limitless resources but the Premier League’s Financial Fair Play system acts as an anchor for clubs with relatively low commercial income.

An amplified social media following in the Arabic-speaking world would allow the Tynesiders to justify more lucrative sponsorship deals in the eyes of the top flight’s Fair Market Value committee.

There is growing interest in Newcastle in their owners’ homeland, although analysts forecast that it will be years before they rival Europe’s biggest clubs as a major player in the region.

Liverpool’s official Arabic Twitter handle has 4.3m followers, Man United’s 1.7m, Bayern Munich’s 1.5m, and Real Madrid’s 10.4m.

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A source familiar with Newcastle’s behind-the-scenes operations has told Football Insider that they have made a number of new appointments to their social media department in recent months and are eyeing further expansion.

It is understood that the launch of an Arabic social media presence would likely encompass Twitter, Instagram and Facebook.

CEO Darren Eales has already revealed that the club’s commercial team plan to take full advantage of the PIF’s business portfolio when it comes to signing new sponsor deals.

So far, they have secured sleeve sponsorship from PIF-linked, while several other firms with connections to the sovereign wealth fund have been linked with front-of-shirt and stadium naming rights deals.

Meanwhile, the country’s national airline, Saudia, has partnered with the club, who entered the mid-season World Cup break in 3rd place in the Premier League, for the December training camp in Riyadh.

Finance expert Doctor Dan Plumley told Football Insider on Monday (21 November) that Saudia may want to upgrade the arrangement into a front-of-shirt partnership once Fun88’s deal expires at the end of the campaign.

in other news, Newcastle United have “concrete” interest in signing 21-year-old.