Nottingham Forest told two key features will 'maximise revenue' at redeveloped stadium - Stefan Borson

Nottingham Forest must implement two key "features" to ensure the redevelopment of the City Ground creates the most revenue possible.

That is according to former Manchester City financial adviser Stefan Borson, who exclusively told Football Insider that a box park-type area and expensive corporate seats are a must for the Reds.

Forest have been given the green light to begin improvements to the City Ground, starting with the Peter Taylor Stand and the Trent End, which could add an extra 14,000 seats.

Attention will then turn to the Brian Clough Stand, with the total capacity to increase to 52,500 once all is said and done, at an estimated cost of £790million.

Evangelos Marinakis deserves to be praised for the ambition shown alongside the River Trent, but the owner must ensure that Forest get this right.

Upgrading the entire stadium will be in the hope of generating more funds at the City Ground, and Borson has explained how Forest can ensure this happens.

The City Ground needs 'two particular features'

Speaking exclusively to Football Insider, Borson expects the Reds to copy several other Premier League sides with special features at the stadium.

"They will want two particular features to generate maximum revenue. One will be large format, kind of warehousey, multipurpose, pre-match facility," he said.

"Aston Villa have the Warehouse called Villa, and I think they've got a similar sort of pop up at Newcastle. It's like a box park-type area to cram the people into pre-game.

"They're drinking, eating, generating more revenue like that. So that's one feature they all want. But again, it shouldn't be so expensive.

"And then the other feature is loads and loads of expensive corporate seats in premium positions. And then sell add-ons to it. Chelsea are doing one at the moment where you can walk across the pitch before the game.

"It's something like £10,000-per-person per match. And the key feature is you walk across the pitch before kickoff. It's an experience that is impossible to get without paying very high ticket prices."

Nottingham Forest's plans have baffled Stefan Borson

Forest certainly need the new stadium to generate a profit, given the £790 price tag attached the plans alongside the River Trent.

Speaking to Football Insider, Borson has already revealed his wilderment at how much the upgrades are going to cost at the City Ground.

He compared the situation to Club Brugge's in Belgium, who have built a new stadium from the ground up for a little over €200m.

Forest's plans are going to cost considerably more, so the club cannot afford for things to go wrong with the redevelopment.